Amazon.com is good but not smart
It’s safe to say that Amazon.com is a behemoth when it comes to online shopping. It has been around seemingly forever and everyone I know uses it over all of the competing websites. Just because of those facts it seems like Amazon is focusing too much on the big things and not enough on the little details that would make the Amazon experience so much better.
Just today I was updating my wishlists and Amazon told me that my address in my address book had changed. Since I was the person that changed my address I was well aware of the fact. Amazon went on to let me know that I should update my wishlist address as well or I might not receive the items purchased from said list. What?! Why should I have to go through all of my wishlists and update them again?
Begrudgingly I caved to the system’s demands and was shocked to see that the address showing was not even in my address book at all. Amazon needs to create either a preference or checkbox when customers are updating their address books so the changes are applied universally. In my opinion it should be automatic that the new address is set as your wishlist address.
The other area Amazon needs to improve is how it deals with permissions. By that I mean instead of having to log in 5 times to adjust different aspects of your profile/wishlist/etc., you should only have to log in once and the site should remember who you are and what you can edit.
It’s these little things that take good websites and make them great. The smarter you can make your online system the easier it will be for your clients and customers to use. We all know that a happy customer is the most valuable aspect of or businesses.
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